Images are required to have a resolution minimum of 72 dpi.The product must fill at least 85% of the image, meaning that white space should only take up 15% of the entire image.Amazon Product images must be at least 1000 pixels on its longest side and 500 pixels on its shortest side.More on this later.Īmazon technical requirements specify that images must meet these minimums: However, in general, you’ll want to avoid uploading an image with 5:1 dimensions. Though there isn’t much information about Amazon’s preferred image aspect ratio, the general consensus on the widest image dimension you can upload is 5:1. In this section, we’ll familiarize you with Amazon image requirements and the BEST main image aspect ratio. Does it stand out or do your eyes naturally pass over it? Think of it as a first impression–you only get 1 chance to draw a customer in.Ĭompare the listing above as it appears in search with other results. Your main Amazon product image is the photo that customers will see first in search results and Amazon product pages.
You want to be sure you’re choosing the right image size so that it takes up all of the space given to you. The image aspect ratio of your product’s main Amazon thumbnail depicts how much space it “takes up” in results, as well as how it looks on the product page.īy “taking up” we simply mean that Amazon allots every product a certain amount of space to display your product. It is, arguably, the single most important factor you can control in the selling process. The optimization experts at Lab 916 have created an infographic to help you visualize it! Why Amazon Image Aspect Ratio is Important Save yourself the money it costs to split-test with audiences who aren’t even relevant to your business. Some sellers will even go as far as split-testing their Amazon product image before uploading. Optimizing main images isn’t a new thing. On Amazon, this means besides optimizing the way that your main image looks, you should be conscious of the dimensions of your first images are. Wouldn’t it make sense that businesses need to leverage this strategy when selling products as well? You see everything you want to see inside the frame and nothing else outside of it. Specific ratios serve the purpose of framing a film or photograph’s story in its best form.
We’ve made it our job to make sure it isn’t.Īs a full-service Amazon optimization agency, we’re always looking for ways to help our clients stand out in their niche. What even the most experienced sellers don’t know is that even if you rank on the first page, you’re probably still being overlooked by buyers. Especially so if you’re not optimizing for BOTH mobile and desktop users. What we mean by that, is that it could be costing you thousands in sales! This is because your main product photos aren’t capitalizing on all the possible interactions in search. Whether you’re a million-dollar seller or just starting out, you may not know that your Amazon image ratio could be working against you.